GetResponse

 

GetResponse is a cloud-based marketing and advertising tool that allows users to connect with their clients through email and create landing pages. It primarily serves small businesses, bloggers, and marketing agencies. GetResponse includes an email builder that enables users to draft emails without any prior programming knowledge. This feature comes with templates for sending emails and images to support design requirements.

The Inbox Preview feature in GetResponse shows how emails will appear to recipients. A/B testing allows users to assess the effectiveness of a campaign by optimizing elements such as the subject line and the best time to send emails. GetResponse follows a responsive design approach, meaning that the appearance of emails can adapt based on the device's display. The tool’s List Builder feature can import contacts from hard drives and email services such as Gmail, Magento, Salesforce, and Highrise. It also includes an autoresponder module that can send birthday emails and personalized offers. Pricing is structured monthly, and support is available through chat, email, and tutorials.

In summary, GetResponse is used for:

- Collecting leads

- Building email lists

- Sending and automating emails

- Selling products

GetResponse was founded by Simon Grabowski in 1999 to assist small businesses in running marketing campaigns. In 2000, they launched their first ‘smart autoresponder’ as part of their mission to improve email marketing and automation tools.

Here are some interesting stats about GetResponse:

- Over 350,000 customers

- Available in 27 languages

- 300+ active employees

- 16,000 active websites using the tool

- Estimated annual revenue of $50 million last year

### Key Features

**Email Marketing & Automation:**

Create, design, and send professional emails using customizable templates, automated workflows, and behavior-triggered campaigns that effectively convert contacts into customers.

**Landing Pages & Signup Forms:**

Build attractive landing pages and forms to grow your subscriber list and capture leads efficiently.

**E-commerce Integrations:**

Connect your online store to sync customer data, and utilize tools such as abandoned cart recovery and AI-driven product recommendations to increase sales.

**Content Monetization:**

Leverage features like online course creation and premium newsletters to generate revenue from your knowledge.

**Multichannel Communication:**

Engage your audience through multiple channels, including email, SMS marketing, web push notifications, and live chat.

With GetResponse, you can generate leads using signup forms, landing pages, and webinars. You can send newsletters, automated emails, and create Facebook advertisements. Additionally, you can track everything with analytics and reporting. GetResponse also provides a complete set of tools for creating websites and sales funnels.

The user experience is straightforward, thanks to the drag-and-drop editor. You can select elements (such as text, video, buttons, or images) and drag them into your content. GetResponse offers pre-built templates to help you easily create the content you desire.

Do you need an email marketing tool like GetResponse? 

The simple answer is YES. In today’s digital landscape, email is a powerful marketing channel. Here are some reasons why you should consider email marketing:

- 50% of the world’s population uses email, with most people checking their emails daily. This presents a vast potential audience for your messages. Although building an email list can take time, once established, you can instantly reach hundreds of thousands of people with your content.

How does GetResponse work, and what is it used for? 

GetResponse offers a ‘forever free plan’ that allows you to send unlimited emails to 500 subscribers. You can choose from 120 email templates to quickly design appealing emails.

In addition to newsletters, you can create automation workflows with GetResponse. Automated campaigns save time and enable you to engage with more customers regularly. GetResponse also includes a drag-and-drop landing page creator to help you promote your offers and upcoming events.

The conversion funnel feature is beneficial for sales, allowing you to create content for each step of the customer journey, transforming visitors into buyers.

How can you learn to use GetResponse?

 It’s user-friendly and easy to start. Simply create a free account, and the GetResponse wizard will guide you through a tutorial of the app, helping you quickly learn how to send your first email.

If you encounter any challenges, you can reach out via chat, watch tutorial videos on YouTube, or explore forums for solutions. Most of the time, answers are readily available.

The first place to visit is the support section on their website, where you’ll find various resources to learn about GetResponse and email marketing in general. The resources page includes over 200 articles covering topics like email marketing, marketing automation, tutorials, eCommerce, funnel marketing, and much more.

Overall, GetResponse has been recognized as an industry leader in email marketing since 1998, trusted by over 400,000 customers worldwide, and continues to expand its offerings with innovative features and integrations.